The Fabric Swap Online Marketplace Identity

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The Fabric Swap Online Marketplace Identity

The Fabric Swap is an online marketplace where textile mavens of all ages can sell and/or trade their unwanted fabrics. It represents a community of artisans—sewers, designers, and creators.

 

The logo for The Fabric Swap is comprised of three overlapping fabric swatches. The overlapping shapes also mimic “sale” tags and fashion labels that one would normally see in a store or marketplace. The type is characteristic of handmade lettering. The colors promote energy and creativity—characteristics of the core audience. The logo represents the variation in options that users will find on the website as they purchase and swap their fabrics.

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