The Epilepsy Foundation’s Walk for Epilepsy draws thousands of participants nationally to the mall to celebrate and raise money for those impacted by epilepsy.
In the months before the event, sponsorship brochures were created to solicit donations. The brochures were designed as folded direct mail pieces.
To spread the work about the walk, eye-catching Diorama ads were designed and placed at key locations on METRO’s Blue and Yellow lines. The walk’s theme of “Dare To Move Forward” was emphasized using dynamic imagery of children in motion, as well as playing off of the location (moving trains). In addition, several ads were designed for the Express newspaper and strategically placed throughout the month in the mid-week and weekend sections.