Although mother nature may seem a little confused, spring is indeed around the corner! Yesterday we sprung our clocks forward, and in a few weeks we will officially enter a new season. However, as tough as it feels to adjust, losing an hour of sleep…
As a marketing professional, I have heard plenty of excuses from business owners about why they aren’t on social media. Just to name a few: “Social media isn’t for me.” “I don’t have time for that.” “I mean, what’s the point anyway?” The…
Is one of your goals for the new year to do a better job of staying on track with your marketing initiatives? If so, here are some suggestions. Put in some work now to simplify your efforts throughout the year. 1. Build your editorial…
We all know that the Thanksgiving season is the official start of the retail sales FRENZY. People are preparing to flood the malls and empty their pockets. Stores are opening as early as 5pm on Thanksgiving Day this year to bring in more customers. …
Last month, we began a conversation about customer service—the actual core of your marketing efforts. When we think of marketing, we focus primarily on websites, sponsorships, social media, brochures, and ads. However, as we learned earlier, if your customer service is subpar, no amount of…
When we start talking about marketing efforts, we tend to focus on the obvious things such as websites, brochures, ads, and social media. However, do you know what the REAL core of your marketing efforts is? Customer service. That’s right, it’s that face-to-face, phone-to-phone,…
I hear it all the time, “…times are tough…budgets are small…we have to cut costs.” What’s the first item to get the axe? Advertising. The truth is, ceasing your advertising efforts WILL NOT save you money! The biggest problem is that when times get…
I’m a fan of ABC’s Shark Tank—a show where entrepreneurs present their million-dollar ideas in hopes of coaxing the “sharks” into a deal for start-up capital in exchange for a piece of their business. I was reflecting on some of the previous guests who have…
Why an annual communications audit is necessary to ensure the consistency of your brand and its messaging It’s tax time and mention of the term “audit” strikes fear in the hearts of anyone. However, I want to talk about a good kind of audit—one…
Don’t promote your business—communicate it. It’s not about your product. It’s about your consumer. Too often we get caught up in how awesome we think our product or service is, and we forget to analyze our customer’s needs. We are taught to promote, promote,…
Like most savvy business people, I’m on LinkedIn. I’m even pretty active. I maintain my profile, post updates, ask and respond to questions, follow groups, and connect with people. You know, all of those things Entrepreneur and Inc. tell you to do. As such, I…
If you’re a business owner like me, chances are you’ve come across a lot of business cards. You may have a short stack on your desk or a box full of cards of all shapes, colors, and sizes that you’ve collected from conferences and networking…
Last weekend, ATC Principal Robyn Short led a team of designers on a rebranding initiative for the American Breast Cancer Foundation as part of GOODbyDesign—a charity design event. You can view a case study of the project here. In addition, check out some excerpts from…
Welcome to Discussions on Creativity and Commerce, the official blog of All Things Creative. The purpose of this blog is to get you thinking and talking about design and its role in business, and to share methods for using design as a competitive advantage. You…
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