Communications

November 10, 2014 In Branding, Business, Communications, Design, Marketing By Robyn Short

What are you thankful for? Participate in the #whatREALLYmatters campaign!

We all know that the Thanksgiving season is the official start of the retail sales FRENZY. People are preparing to flood the malls and empty their pockets. Stores are opening as early as 5pm on Thanksgiving Day this year to bring in more customers. This focus...

September 22, 2014 In Communications By Robyn Short

6 MORE Critical Lessons Bike Shopping Taught Me About Customer Service

Last month, we began a conversation about customer service—the actual core of your marketing efforts. When we think of marketing, we focus primarily on websites, sponsorships, social media, brochures, and ads. However, as we learned earlier, if your customer service is subpar, no amount of...

August 12, 2014 In Communications By Robyn Short

6 Critical Lessons Bike Shopping Taught Me About Customer Service

When we start talking about marketing efforts, we tend to focus on the obvious things such as websites, brochures, ads, and social media. However, do you know what the REAL core of your marketing efforts is? Customer service. That’s right, it’s that face-to-face, phone-to-phone, and email-to-email...

May 19, 2014 In Communications By Robyn Short

Your competitor is talking to your customer! Are YOU?

I hear it all the time, “…times are tough…budgets are small…we have to cut costs.” What’s the first item to get the axe? Advertising. The truth is, ceasing your advertising efforts WILL NOT save you money! The biggest problem is that when times get tough, people...

May 5, 2014 In Communications By Robyn Short

Getting a Shark to Bite

I’m a fan of ABC’s Shark Tank—a show where entrepreneurs present their million-dollar ideas in hopes of coaxing the “sharks” into a deal for start-up capital in exchange for a piece of their business. I was reflecting on some of the previous guests who have...

April 10, 2014 In Communications By Robyn Short

Is Your Customer Confused? A Communications Audit Can Help.

Why an annual communications audit is necessary to ensure the consistency of your brand and its messaging It’s tax time and mention of the term “audit” strikes fear in the hearts of anyone. However, I want to talk about a good kind of audit—one that will...

February 10, 2014 In Communications By Robyn Short

It’s Not About Us!

Don’t promote your business—communicate it. It’s not about your product. It’s about your consumer. Too often we get caught up in how awesome we think our product or service is, and we forget to analyze our customer’s needs. We are taught to promote, promote, promote our...

February 9, 2014 In Communications By Robyn Short

Why I Ignored Your Incognito LinkedIn Invitation

Like most savvy business people, I’m on LinkedIn. I’m even pretty active. I maintain my profile, post updates, ask and respond to questions, follow groups, and connect with people. You know, all of those things Entrepreneur and Inc. tell you to do. As such, I...

January 20, 2014 In Communications By Robyn Short

Tips for a Functional Business Card

If you're a business owner like me, chances are you've come across a lot of business cards. You may have a short stack on your desk or a box full of cards of all shapes, colors, and sizes that you've collected from conferences and networking...

November 6, 2013 In Communications By Robyn Short

All Things Creative partners with the American Breast Cancer Foundation for Rebrand

Last weekend, ATC Principal Robyn Short led a team of designers on a rebranding initiative for the American Breast Cancer Foundation as part of GOODbyDesign—a charity design event. You can view a case study of the project here. In addition, check out some excerpts from this...